Traffic is more than just numbers
SEO is the art (or science depending on whom you talk to) of setting up a website in a way that maximizes its chances of showing up at the top of the search engines. Each search engine has its own set of algorithms or rules that it uses to rank sites for specific keywords and there is not really a one-size-fits-all solution.
Traffic is more than just numbers and a properly executed Search Engine Optimization campaign will allow you to drive targeted traffic to your website for the keywords that are critical for your business. What matters most is that the visitors that come to your site are actually searching for your products or services. Every website we create is optimized for the search engines from the beginning.
We will work to maximize the search engine compatibility by more effectively formatting site code, structure, and content to maximize keyword exposure. We design and code each web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
A number of factors are incorporated in our SEO process, including the content, structure and page layout, the HTML meta-tags and the submission process. Our search engine optimization and support services are a cost effective way to market your services through the search engines.
Research
- Current site audit. If you have a current website the first thing that we’ll do is take a comprehensive look at the architecture, coding and overall layout of the site to determine if there are any fundamental issues that need to be addressed upfront to lay the groundwork for a successful campaign.
- Initial meeting to discuss the objectives of the SEO campaign. It is during this meeting that we look at your competitors’ sites to get a good understanding of the competitive landscape. We will spend some time trying to get into the heads of your customers and brainstorm the almost unlimited potential phrases a person might type into a search engine to find your particular product or service. It is also at this point were we will discuss timelines and lay out a strategy for the rest of the campaign.
- Extensive keyword research. Once we finish our initial meeting, our team will perform a thorough keyword analysis based on our initial brainstorming session. A substantial part of our effort is in determining how often certain keyword phrases are searched for across the search engines and how many other sites are competing with them for the specific phrase. This is a very important step. We want to make sure that we don’t target phrases that are too general, which are oftentimes too competitive to obtain a high ranking. Once we complete our in-depth research we will present our findings and recommendations to you for review and final selection.
Optimization
- Site architecture. Once we have pinned down the appropriate keyword phrases, we will start to work on the site architecture. Creating a well thought out site architecture is essential to ensuring that all of your web pages are accessible to search engine spiders.
- Content audit. Having a lot of good content on a website is important for search engines. We will work closely with you to define the type and quantity of content for the pages of the site. Search engines love a lot of well-written, keyword-rich copy. Adding content to your site on an ongoing basis is critical for the ongoing optimization of your website.
- Optimization. Once the content is in place, we will begin the actual optimization of the pages. This will include edits to all pertinent HTML pages, etc. utilizing current SEO best practices. We can’t tell you too much about this step, because, well, this is our secret sauce!
Maintenance
- Reporting. Once your site is indexed, we will run reports for all of the keyword phrases that we targeted and will provide a detailed report showing where you rank on the top search engines.
- On-going maintenance and re-optimization. This is just the beginning. Once your site has been indexed then, depending on where your site is ranked, we begin making necessary adjustments to continue optimization and to monitor competitive threats across the keyword phrases. As noted earlier, search engines are constantly changing their algorithms, so it is our job as the “experts” to stay abreast of the latest changes and ensure that our monthly optimization and submissions take any changes into account.
It is guaranted that you will appear at the top of the search engines?
No. For any given keyword phrase there could be over a million competing sites, so guaranteeing that we could get you to the very top would be quite misleading and unfair. While we makes no guarantee that any site will appear at the top of any of the search engines, the results are generally quite impressive and have great impact on our customer’s marketing efforts. What we do guarantee is that you are hiring a team of ethical strategists that have extensive experience in achieving results. We will always use the very latest techniques and strategies to give you the best chance at landing at the top.
